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Dear friends,
August
is here and summer is more than half over. If you feel
like your and your customers' schedules have been turned upside
down by school summer vacations, you can take some comfort
knowing that everything will be back to normal soon!
Now
may be a good time to just make sure you have all of your
systems in place. That way, come September, you're ready to hit the
ground running!
I
hope you enjoy this month's newsletter. There's lots to
talk about. And remember, if I can ever be of service to
you, please don't hesitate to get in touch.
Warmest
regards and much success,
John
John
Sanpietro
Personal
& Professional Development Coach
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New
Ideas to Build Your Stamping Business!
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I
recently asked members of my Stamping Business
Coaching Groups to share their favorite
business-building ideas they brought back from their
respective company's annual convention. I heard
dozens of good ideas. Here are three of my
favorites:
1.
Stamp Your Name Tag When
someone comes to a class, camp or workshop, rather than
having them write out their name tag, have them stamp it
instead! Put out an alphabet set and an
inkpad. It gets stamps in your customers' hands
right away. It gets them thinking about stamping,
and helps them overcome any anxiety they might be
feeling about whether or not they going to be able to
stamp well. 2.
Book To Look Instead
of telling your workshop attendees what you're going to
give them if they book their own workshop, make it a
mystery! Have envelopes with prizes inside, and
only allow them to open the envelope if they book a
workshop. What the prize is doesn't necessarily
matter. It could be a gift certificate, or it
could be a free item. The excitement and response
comes from the fact that it's unknown!
3.
Demo a Card Right Out of the Catalog You
company's catalog is a huge billboard for your
product. There are more examples in your catalog
that you would get in a year's worth of magazines or
demo books. Reinforce what's in the catalog by
demonstrating some of the exact cards and projects in
it!
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Come
See Me In Upstate New York!
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I'm
happy to announce that I'll be appearing at the Town
Hall in Clifton Park, NY on Saturday, August 28th.
I'll be presenting my half-day seminar - 'The Five
Steps to a Successful, Home-based Stamping Business.'
During
the presentation, we'll cover the following:
- The
mental shifts demos and consultants have to make
to start thinking like business owners
- How
to put together a Business Plan
(a must for any business!)
- The
fundamentals of recruiting downlines and customers
- How
to overcome the unique hurdles
stamping professionals face
Doors
open at 9:00 a.m. and the presentation will run from
9:30 a.m. to noon.
If
you'd like to attend, you MUST pre-register.
Seating is limited, and registrations will be taken on a
first-come, first-served basis. The registration
fee is $20.
If
you'd like to register, click
here.
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The
Next Free Tele-Seminar -
OPEN
Q&A
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On
Tuesday, August 10th, at 8:00 p.m. (eastern), I'm
going to open up the phones for one hour of
Open
Q&A.
You
can use this hour to ask me any questions you'd like
about your stamping business, home-based businesses in
general, coaching or any other topic you think I might
be able to answer. Come on the call to ask the
question. Stay on the call to hear the answers to
everyone else's.
We
only have room for 20 people on the conference call
line, so registration will be on a first-come,
first-served basis. When you register, you'll
receive a confirmation with the number to call.
There is a free tele-seminar. There is no
registration fee. However, the number for the
seminar is in the 620 area code and normal,
long-distance charges may apply.
If
you'd like to register, just send
me an e-mail with your name, location and stamping
company affiliation.
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Book
Recommendation of the Month
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Free
Prize Inside -
The
Next Big Marketing Idea
by
Seth
Godin
The author of 'The Purple Cow' has
written a new book on marketing and advertising, arguing
that 'outside the box' ideas the cost little or nothing
almost always bring better results than traditional, big
bucks ads.
Godin is no stranger to using innovation
to further your business. Using innovation as a
marketing tool may no0t seem like anything new, but the
author the author presents his ideas can be uniquely
compelling.
Definitely a good read for anyone
looking to find new audiences for their business.
Click
here for more information from Amazon.com.
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More
Direct
Sales
Facts
& Figures
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Have you
ever wondered where most sales take place in your
business? Well, it should come as no surprise that
the majority of direct sales are done face-to-face
and in the home. Here's the breakdown from the
Direct Selling Association's latest survey:
Percent
of Sales by Locations/Medium
Face-to-Face
73.1
In the home
61.9
At
work
6.7
At fairs, etc. 3.9
Other
0.6
Remote
Selling 26.9
Phone
15.6
Internet
10.8
Other (fax, etc.) 0.5
Source: Direct Selling Association
Research and Publications
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Testimonials... |
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I
LOVE your e-book. My sales have been great, but I just
wasn't tapping into my potential and I didn't have any clear,
set goals til now.
-
DM, North
Dakota
I
carry (the SIMB Tote Bag) everywhere and the response has been
great. People will stop and ask me - what is it all
about? What is your business? I'm thrilled because
I'm a walking advertisement for my own business. We went
out to lunch and now have three more people interested in
classes!
-
LG, Ottawa, Ontario
Nothing
really came into focus...until I bought your book.
Now...I
can't SLEEP at night because I'm so GEEKED about the whole
thing. I want to work all night! My husband has to
drag me away and make me go to bed.
You
may very well have saved my business.
- AW,
Michigan
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Quick
Links...
Order
the Electronic Version of "Stamping Is My Business!"
Order
the Printed Version of "Stamping Is My
Business!"
Order
the CD - "What Are YOU Afraid Of!?"
Join the Stamping Business
Coaching Group
Find out how to book John to speak live to YOUR group
Sign
up for an @StampingIsMyBusiness.com e-mail address
Order
the "Stamping Is My Business!" Tote Bag Stamping
Is My Business! Homepage
E-mail
Me
Past Newsletters
July
2004
June,
2004
May,
2004
April,
2004
March,
2004
February,
2004
January, 2004
December,
2003
November, 2003
October,
2003
September,
2003
August,
2003
July,
2003
June,
2003
May,
2003
April
2003
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