• Should I Discount?  NO!!!

• How Do I Get More Customers?  Ask!

• 2006 Is Full!  Now Booking Live Presentations for 2007!

• Sample of the Month

• Book of the Month

Should I Discount?  NO!!!

This is the time of year when there's a lot of discounting going on.  Retiring lists come out and stamping business owners offer all sorts of incentives to customers to buy the sets.  Most of the time, this includes some kind of discount.

I very rarely recommend discounts for several reasons:

1.  They're usually unnecessary

Most of the time, there's enough of an incentive to purchase.  That is certainly true of the retiring list.  It doesn't make any sense to incentivize these stamps when the incentive is already there.  They're not going to be available soon!  What could be more of an incentive than that!?

2.  They're usually not profitable

Discounts need to be profitable.  What's the point of making more sales, if you're not going to make more profit?  Plus, you have to work a lot harder to make the same amount of money.

 

Think about this - If you're making a 28% commission and you offer a 20% discount on a $19.99 stamp set, you're giving away 71% of your profit!  That means, you have to sell four times as many stamp sets to make the same amount of profit you would if you didn't discount at all.

 

The only time you should offer discounts is when you've run the numbers and you know you're going to make a larger profit with the discount than without it.  (Of course, there are some exceptions to this rule, but they're rare)

3.  They send the wrong message to your customers

You product is some of the highest quality product on the market.  When you discount, you lessen the perceived value of your product.  Also, you train your customers to expect discounts, which is exactly the opposite of what you should be doing.

 

You should be the quality buy...not the bargain!

2006 Is Full!

Now booking Live Presentations for 2007!

We're happy to report that there are no more available weekends for Live Presentations in 2006.  

We are now taking bookings for all of 2007!

Available presentations include:

• The Five Steps to a Successful, Home-Based Stamping Business

• Marketing & Recruiting Workshop

• Spouses' Sitdown

• Get On The Phone! 

All SIMB presentations are designed to inform, motivate and inspire your downline or group to define their goals and build their business.  

Unlike many other speakers, however, SIMB presentations are designed exclusively for stamping professionals - not the entire direct sales industry.  John understands the unique challenges stamping business owners face, and is able to address them specifically.  

We also understand the financial difficulties stamping business owners face and have priced these presentations accordingly.

John will share concrete steps everyone can take to make their business a success - whether they just want a self-supporting hobby, or a full-fledged stamping business!

For more information about booking John for an appearance in front of your group, send us an e-mail, or select here for more information.

Sample of the Month

Submitted by: 

 Marni Parsons 

 Sets: Tag Time, Everyday

 Flexible Phrases

 Accessories: 1/2" circle

 punch, 1 1/4" square punch,

 Celery Grosgrain

Book of the Month