If
you can't read this,
select
here.
Dear
Friends and Colleagues,
Believe it or not,
Spring is almost around the corner! Now is the time you
should be preparing your classes for April, May and, even, June!
You should also
make sure you're not letting the economy get you down.
Why? Because a down economy means its a great time to
recruit (see sidebar).
Finally, if you're
looking for a little help with you business: motivation,
coaching, tools, or advice, but you don't feel like you can make
the investment, I would encourage you to take a look at the
Business Stampers Coaching Group. Over the last month, the
amount of information that I've shared with Members, as well as
the sharing and support we've given each other, has been huge!
And for less than $20/month, its something almost every stamping
business owner can join AND turn into a profitable investment
(see the item below).
Hope you enjoy
this month's newsletter, and if you have any questions, please
e-mail me at
john@stampingismybusiness.com.
Warmest
regards,

John
Sanpietro
Certified
Professional Development Coach
In
this issue |
 |
 |
|

|
How To Get The Most
Out Of
Sale-A-Bration! |
For many of you, this is the busiest time of the
year. The annual Sale-A-Bration is always
good for increased sales and recruiting.
But there are a couple of things you can and
should do get the maximum benefit in sales,
recruiting AND profit:
-
Follow Up
on those Minis! - Don't just send out
the catalog and wait by the phone for your
customers to call you. Get on the
phone and reach out to them. And do it
quick! Every day you wait is another
day for your customer to lose, recycle or
throw away your catalog.
-
Upsell,
Upsell, Upsell! - Make sure that your
customers know how much more they have to
order to qualify for another free stamp set.
If you're doing a workshop, make sure
everyone knows how much more the workshop
has to take in for the hostess to get
another one. You'll be amazed how much
you can increase your sales just by making
sure everyone has this information.
-
Schedule an
Opportunity Night for the end of the month -
Opportunity Nights have significantly higher
success rates than recruiting overall.
Take advantage of that fact, as well as your
company's recruiting incentive and get an
Opportunity Night on the calendar before
the end of the month. It gives you a reason to
discuss the recruiting special with everyone
you see this month, as well as a destination
to point them toward if their interested in
hearing more.
|
|

|
Take Your Business to the Next Level
with The Business Stampers Coaching Group! |

Since launching on
February 2nd, the Members of the Business Stampers
Coaching Group have already received:
-
Over 20 minutes of
exclusive audio content designed to both motivate
and inspire
-
Three exclusive
weekly How-To Videos, including How To Keep Track
of Your Finances and How To Price Your Classes
-
Eight twice-weekly
Coaching Challenges which have allowed Members to
focus on the important priorities AND produced
immediate profit!
-
Three weekly Video
Blog Evaluations which have included dozens of
tips and ideas for building and maintaining a
better blog
-
An exclusive monthly
conference call with John where he explained how
to set and break down business goals
-
Several articles for
Members to reproduce on their blogs and in their
newsletters
-
Several other
articles for Members to gain more of the knowledge
necessary to build their business
-
Access to a private
Twitter Group - Members receive exclusive text
messages or e-mails from John with motivational
thoughts, information and mini-challenges
-
Access to the
'Strictly Business' Message Board - in the past
month, the Message Board has become THE gathering
place for the Business Stamper community. Over 1750
messages have been posted (close to 500
of them by John Sanpietro, responding to Member
questions and comments).
All of the above and more
(including the just-announced monthly Video Newsletter
Evaluation!) for less than $20/month!
If you have not yet signed up to
be a member of what is
becoming the premier online coaching community for
business-minded Stamping Business Owners, what are you
waiting for?
Click
here to learn more, read testimonials from actual Members
and/or sign up!
|

|
Bad Idea of the Month:
IT'S A TIE!
Selling the Kit as Product, and
Openly Advertising for Discount
Downline |
It
seems to happen every year. Usually right around
the time there's a discount on the Starter Kit.
Over
the last few weeks, on several blogs and in several
newsletters, I've seen the following two messages:
Get $330 in product
for only $169 when you purchase the Starter Kit!
Become a "Hobbyist":
Buy the Starter Kit, spend $300 over 3 months, get 20%
discount on your purchases!
I can't for the life of me
imagine why anyone would:
-
Advertise the Kit as
product you can buy
-
Advise people to sign
up and just purchase using the discount
#1 - the Kit is NOT
product! It represents an opportunity. And you
do a disservice to yourself, your fellow business owners
and your company by implying otherwise.
When it comes to
recruiting downline, you get what you ask for. And
if you're advertising the kit as product, you're going
to get downline who are interested in the kit's product,
rather than the opportunity it represents.
#2 - Why would you advise
a customer, who's sales you're making 20-30% commissions
on, to become a downline if you know she's not going to
do much more than continue to buy product herself?
You only earn 3-6% commission on your downline sales,
so that downline would have to buy 3-6X more as a
downline than she did as a customer for you to break
even. Not likely.
If these messages are on
your blog, or in your newsletter, I would advise you to
think about the message you're sending. Are you
trying to build a business? Is this message in
line with that goal?
If not, then you're
advertising for is NOT what you probably
want.
|

|
Book of the Month
|
buy-ology:
Truth and Lies About Why We Buy
by Martin Lindstrom
How much do we know about why we buy? What truly
influences our decisions in today’s message-cluttered
world? An eye-grabbing advertisement, a catchy slogan,
an infectious jingle? Or do our buying decisions take
place below the surface, so deep within our subconscious
minds, we’re barely aware of them?
In BUYOLOGY, Lindstrom presents the astonishing findings
from his groundbreaking, three-year,
seven-million-dollar neuromarketing study, a
cutting-edge experiment that peered inside the brains of
2,000 volunteers from all around the world as they
encountered various ads, logos, commercials, brands, and
products. His startling results shatter much of what we
have long believed about what seduces our interest and
drives us to buy.
Select here for more information from Amazon.com.
|
|
Stamping
Business Q&A
With the Economy In
Such Bad Shape, Should I Continue to Recruit?
In a word... YES!!!
Not
only should you continue to recruit, but you should
actually increase your recruiting efforts!
Believe it or not, a bad economy is actually good for
recruiting. Lots of people are concerned about
their financial security right now, and your company's
opportunity may be just the thing they need to hear
about.
Think
about it. Here's a chance to take a little control
back over their financial future. Even if it's a
part-time thing where they earn just a few hundred
dollars a month, that financial buffer could be all they
need!
Other
DS companies are clearly thinking along these lines.
Both Avon and Mary Kay have launched major marketing
campaigns recently to promote their business
opportunities.
Avon
actually spend over $2 million to run
this commercial during the Super Bowl If
they're willing to spend that kind of money, think about
how confident they must be about the need that's out
there!?
There
has NEVER been a better time to discuss your business
opportunity with everyone you know!
(If
there's a question you'd like answered, or a topic you'd
like me to cover, feel free
to
send
me an e-mail)
|
 |
 |
 |
Testimonials... |
"The resources and tools
that the
Business Stampers Coaching Group is giving me to take my
business in the direction I want it to go
is incredible!
In addition to the
professional guidance that John gives us,
the support and positive attitude of
the other members is awesome!
This is the best
business building and career minded group
I've belonged to in the 9 years of my
stamping career!"
- Glenda
Trexler
Your
Boot Camps
are AMAZING! I learn more in four weeks with you than I learn in
years with anyone else!
- PC, New Jersey
Group
Coaching has truly helped me be more profitable & I've met many nice
(and smart) Demonstrators to make it even better.
- AMC, California
Your
book is
awesome! Before I read it, I didn't think I could make money with my
stamping business. Now I (and my husband!) know I can!
-
DF, Utah
|
 |
 |
Quick
Links...
Order
the Electronic Version of "Stamping Is My Business!"
Order
the Printed Version of "Stamping Is My
Business!"
Order
one of the SIMB Training CDs
Join the Stamping Business
Coaching Group
Find out how to book John to speak live to YOUR group
Learn
more about the SIMB Referral Program Sign
up for 1-on-1 Coaching
Sign
up for an @StampingIsMyBusiness.com e-mail address
Order
the "Stamping Is My Business!" Tote Bag Stamping
Is My Business! Homepage
E-mail
Me
Companies I Use
People
always ask me what companies I use to run my home-based
business. The links below are all companies I work with
and recommend:


 |
|